![]() To learn more, check out these examples of UI animation. Unlike other types of animation, motion graphics tend to place less emphasis on storytelling. Put simply, motion graphics are a type of animation. Motion graphics, on the other hand, refers to the process of adding motion to graphic design elements. While it’s a part of UX/UI design, it also encompasses other fields-such as film, gaming, and VR. A quick Google search will show you that these terms are often used interchangeably, so what’s the distinction?Īnimation is an umbrella term for the practice of adding motion to imagery. If you’re new to the world of UI animation, you’re probably wondering what the difference is between animation and motion graphics. Functional animation guides and informs the user in real-time, whereas decorative animation is an essential storytelling and branding tool. In UI design, animation can be functional or decorative. This progression led to the realistic UI animations that we have today. A turning point in the evolution of UI animation was the switch from linear movement to interactions that mimic real-world properties, like speed, gravity, and weight. Over time, designers opened their eyes to the functional benefits of animation, taking it from a decorative add-on to something that could enhance the user experience. But as we began to learn more about the psychology behind how users interact with digital interfaces, it became clear that excessive use of decorative animation detracted from the quality of the site-and even resulted in a loss of users. In the infant stages of the digital age, it was commonplace for designers to overload their interfaces with animated gifts and bright, flashing colors. UI animation also reduces the mechanical feel of a website or app, creating a much more natural and intuitive experience. UX and UI designers use animation to guide them around the interface, alert users of a change, influence users’ decisions, and indicate a relationship between elements-among other uses. UI animation is the process of adding motion to UI elements in order to enhance a product’s interactivity. What are the different kinds of UI animation?.By the end of this article, you’ll be well on your way to creating awesome animations that will take your interfaces to the next level. We’ll guide you through the basic principles, the tools you should have on your radar, and how to get started. If you’re a UI designer looking to add more skills to your arsenal, consider this blog post your official introduction to the exciting, innovative world of UI animation. In short, animation provides a ‘living’ element to something that would otherwise be static. In reality, animation is all around us-especially in the apps and websites we use.įrom scrolling down a screen to getting a notification, not only does animation guide your users as they navigate through the site-it’s also vital for storytelling and creating a brand narrative. When you hear the word “animation,” you might think of cartoons or video games.
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